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Themaker culture3/18/2023 It might not carry the cultural weight of a brand like Adobe or Apple, but does this mean that these students are less desirable than those who are savvy with the industry leading standards? Absolutely not. Quite a few of our students choose alternate paths when selecting the video, audio or image editing software they need to accomplish their creative goals, and much of it is very affordable if not free. A good creative employer will want to know far more about ones inspiration, influences, aesthetic dynamic and problem solving skills, not what shortcuts you might know in Photoshop. This train of thought will not get you far. So often fresh graduates will go into an interview process seeking out the great new future after their career in college and jump to the conclusion that employers only care about what programs one can operate. What is usually missing here is the emphasis on a clear understanding of the principals and aesthetics of good, solid design, creative product and successful storytelling. What Adobe program they are running, which OS is better than the other, how many plug-ins they have for motion graphics, etc. But consume in a way in which your brain is actively analyzing and processing what it is that is working behind the scenes, and what it is that could be done better.Īlmost every kid who gets hooked on digital media faces the great temptation of the branding of creation. Look at the way this catches my attention and feels so intuitive.” Then this will stick with you as you begin your own adventure down a future design or creative moment. Maybe it’s the design of something that catches your eye and makes you stop for a moment and think, “Wow, that’s really smart. It could be visual, aural, code-based, animation, physical, etc. If you can observe how you or others react and respond to the stimuli of the apps we use or the games we play as the role of the creator, then ideas start to form, problems start to get solved and overall experiences can begin to improve. And those of you who tap into this will find great success and satisfaction, but also help keep yourselves in control of these moments of reliance. There is a lot of work out there for people who can help make these experiences more pleasant, easier, faster, more efficient, cooler, more fun, etc. Creator not to make you elect yourself as one or the other, but because as digital artists and creatives, we need to remind ourselves to often snap out of the consumer role and be proactive in the content and creative experiences that the rest of the world is chewing up all day every day. But the idea here is that this really is the picture of the present, and the future is going to be even more so. And some people might opt for a more natural and organic start or end to their day. ![]() And surely there are other things we connect with, use and rely on. Or the time we spend binge watching TV shows or new movies at night. Just in this referenced time period, we aren’t even at work or school yet, at which point computers, tablets and other tools that we rely on to accomplish what we need to each day come into play. Our digital schedules are ready to alert us about the first class we have, or a meeting we set up, or to remember to stop by the bank to pay a bill. Our cars connect to our mobile devices to continue playing our music or help with directions. Some phones will automatically lock the house upon the user’s exit. I use my phone to time my soft boiled eggs for breakfast. We might use the device to play music while we shower, or knock a cartoon pig off a tower of rocks while we “take care of business”. Many of us have a device that will let us know what the day ahead looks like – weather, morning news, traffic reports, stocks. ![]() We use our phones to wake us up, maybe with a customized tone or progressive glowing light. ![]() We will use the average tech-user’s morning as an example, because the entire day would be quite the undertaking, and you should get the point just fine with this slice. and many times it is so transparent that we hardly remember that it’s even there. Day in and day out we immerse ourselves in a digital environment that is so ingrained in our routines, work, study, play, etc. Today’s world is absolutely saturated in all-things-tech. We are witnessing a major era of technology consumerism.
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